Case Study // 2023
DcE Social Media
Detailed process from idea to finished project
Goal
The Desafios com Esperança Association's mission is to carry out initiatives aimed at responding to situations of vulnerability. The great challenge was to “bring life” to the organization's social networks, in order to convey the purpose and sense of mission so present in Desafios com Esperança.
1.Identify
The first step was to identify the needs of the association. They lacked a coherent graphic image and vibrant colors that would evoke joyful emotions, which would translate into a lively social media page.
2. Apply
"Let's get to work." A set of colors, textures, typefaces, and elements was developed to evoke themes such as studies, social support, dynamism, and more. The final result can be observed below in the "Before and After" section.
3. Reproduce
The final point of improvement for the social media of the "Association Desafios com Esperança" was to have a set of posts that would attract new followers and supporters of the project. In that sense, various contents related to the association's areas of operation were reproduced.
Before
A confusing experience with no visual connection. Unattractive information, and the “IG Highlights” are not intuitive and visually appealing.
After
A grid with a defined, colorful and eye-catching visual line. The “IG Highlights” are consistent between title and image. Bio redefined, with the main informations.
Before
A confusing experience with no visual connection. Unattractive information, and the “IG Highlights” are not intuitive and visually appealing.
After
A grid with a defined, colorful and eye-catching visual line. The “IG Highlights” are consistent between title and image. Bio redefined, with the main informations.
Move to see the diferences
Creative Process
First Step
Branding
Logo
Even though the logo was already implemented, the Association "Desafios com Esperança" did not have any kind of Visual Identity. Because of this, each post resulted in a constant divergence of graphics.
Typography
Second Step
Graphics
Overview
Paper Texture
Plastic Texture
Then the need arose to establish a set of graphic standards. In this way, textures related to education and learning, as well as the social aspect, were developed. The idea was to convey a certain lightness, demonstrating that the Association, even though built on professionalism, is accessible to all.
Digital Colors
Print Colors
Overview
Finally, a color palette was created, extracted from the logo itself. Various vibrant colors define the graphic image of the Association. In this way, a vibrant and eye-catching final result was achieved, one that is cheerful and relaxed. After all, the Association should produce the same result in the lives of each individual.
Thrird Step
Content
Social Media Posts (1:1)
Social Media Stories (9:16)
Widescreen (16:9)
Post Carousel
*iMessage, FaceTime Audio and FaceTime video available.
*iMessage, FaceTime Audio and FaceTime video available.
