Case Study // 2023
Soulitude Branding
Detailed process from idea to finished project
Goal
“Soulitude stems from a deep desire to bring quality and add value to the Christian community, addressing in a biblical and professional manner a very important theme, which is rest. Soulitude is a fusion of "soul" and "solitude" in which the aim is to promote rest for Christians (individuals, couples, and families) with a focus on investing in their relationship and intimacy with God.
Quick Picture
Illustrative Banner
Creative Process
First Step
Typo & Color
Typography
Soulitude arises from the combination of two typefaces, Playfair Display (with a dynamic appearance, although quite formal) and Cairo (a versatile variant with various application potentials). The colors are inspired by the surrounding nature, green spaces, and contemplation.
Color Palette
Second Step
Logo
Horizontal Dark Logo
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Dark Icon Detail
Dark Icon
The dark version of the logo should should evoke the colors of natural elements. The green represents the forest. Intended to be placed on banners, posts and among other graphic content.
Light Icon Detail
Light Icon
Horizontal Light Logo
The light version of the logo aimed to convey a greater sense of lightness, serving as a support for various needs. It is a versatile alternative to the primary option (the dark one).
Thrird Step
Mockups
Welcome Kit
Each person who benefits from Soulitude's practical programs will be given a welcome kit, along with a piece of clothing that reflects the brand.
Merchandising
*iMessage, FaceTime Audio and FaceTime video available.
*iMessage, FaceTime Audio and FaceTime video available.
